PRIVACY POLICY

At BLUSS, we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit www.bluss.be, place an order, contact us, subscribe to our marketing communications or otherwise interact with BLUSS.

1. WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA?

The data controller responsible for the processing of your personal data is:

BLUSS
Legal business name: Rongé, Wim
Business number: BE 0665.825.404
Registered/business address: Bosstraat 77, 2500 Lier, Belgium
Email: info@bluss.be
Website: www.bluss.be

For questions regarding this Privacy Policy or the processing of your personal data, you can contact us using the email address above.

2. PERSONAL DATA WE COLLECT

Depending on how you interact with BLUSS, we may collect the following categories of personal data:

Identity and contact information

This may include:

• first and last name;
• billing and shipping address;
• email address;
• telephone number.

Order and transaction information

This may include:

• products purchased;
• order number;
• order history;
• payment status;
• shipping information;
• returns and refunds.

Payment information may be processed directly by our payment service providers. BLUSS does not necessarily receive or store your complete payment card details.

Technical and usage information

When you use our website, certain information may automatically be collected, including:

• IP address;
• browser type;
• device type;
• operating system;
• pages viewed;
• interactions with our website;
• approximate location derived from technical information;
• referral source.

Marketing information

If you subscribe to our newsletter or otherwise agree to receive marketing communications, we may process information such as:

• your email address;
• your marketing preferences;
• interactions with marketing emails;
• website activity where permitted by law and your cookie preferences.

Communications

When you contact BLUSS, we may process the information contained in your messages, emails, return requests or other communications.

3. HOW AND WHY WE USE YOUR PERSONAL DATA

We process personal data only when we have an appropriate legal basis under applicable data protection law.

Processing your orders

We use your personal data to:

• process and confirm your order;
• receive and verify payments;
• prepare and ship your order;
• provide order and tracking information;
• process returns, exchanges and refunds;
• communicate with you regarding your purchase.

The legal basis for this processing is generally the performance of our contract with you.

Customer service

We process personal data to answer questions, handle complaints and assist with orders, returns or other requests.

Depending on the situation, this processing is based on the performance of our contract with you or our legitimate interest in providing customer support.

Legal and administrative obligations

We may process and retain certain personal data where necessary to comply with legal obligations, including accounting, tax, consumer protection and fraud-prevention requirements.

The legal basis for this processing is compliance with our legal obligations.

Improving our website and business

We may use certain information to:

• analyse website performance;
• understand how visitors use our website;
• improve our products and customer experience;
• protect our website against fraud, abuse and security threats.

Where applicable, this processing is based on our legitimate interests or your consent.

Marketing

If permitted by law, we may use your contact details to send you information about:

• new BLUSS collections;
• product releases;
• promotions;
• archive sales;
• other BLUSS news.

Where consent is required, marketing communications will only be sent after you have provided that consent.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us.

4. COOKIES AND TRACKING TECHNOLOGIES

BLUSS uses cookies and similar technologies on its website.

These technologies may be used for purposes including:

• ensuring the website functions correctly;
• remembering preferences;
• analysing website traffic and performance;
• measuring advertising performance;
• providing personalised or relevant advertising where permitted.

Non-essential cookies and tracking technologies are only used where permitted by applicable law and, where required, after you have provided your consent.

You can manage your cookie preferences through the cookie settings available on our website.

More information about our use of cookies can be found in our Cookie Policy.

FOD Economie specifically requires webshops to inform visitors about cookies and tracking and to provide a consent mechanism for non-essential cookies.

5. WHO WE SHARE YOUR DATA WITH

We may share personal data with trusted service providers where necessary to operate our business.

These may include:

• Shopify, which provides our e-commerce platform;
• payment service providers;
• shipping and logistics providers, including Bpost;
• return-processing providers;
• email and marketing platforms, including Klaviyo;
• analytics providers;
• advertising platforms such as Meta;
• IT, hosting and security service providers;
• accountants, professional advisers or public authorities where legally required.

These parties may process personal data only where necessary to provide their services or where they have another lawful basis to do so.

We do not sell your personal data.

6. INTERNATIONAL DATA TRANSFERS

Some of our service providers may process personal data outside Belgium or the European Economic Area.

Where personal data is transferred to countries outside the European Economic Area, we take appropriate measures to ensure that the transfer complies with applicable data protection law.

Depending on the circumstances, these safeguards may include:

• an adequacy decision issued by the European Commission;
• Standard Contractual Clauses approved by the European Commission;
• other legally recognised transfer mechanisms.

A privacy notice should tell users whether their information may be transferred outside the EU and how those transfers are protected.

7. HOW LONG WE KEEP YOUR PERSONAL DATA

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and to comply with applicable legal requirements.

Retention periods may vary depending on the type of information.

For example:

• order and transaction information may be retained for the period required by accounting, tax and other legal obligations;
• customer service communications may be retained for as long as necessary to resolve a request or dispute;
• marketing information may be retained until you unsubscribe or withdraw your consent, unless another lawful basis applies;
• technical and analytical information may be retained in accordance with the settings and retention periods of the relevant services.

When personal data is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

8. YOUR RIGHTS

Subject to the conditions of applicable data protection law, you may have the right to:

• request access to your personal data;
• request correction of inaccurate or incomplete personal data;
• request deletion of your personal data;
• request restriction of processing;
• object to certain processing;
• request portability of your personal data;
• withdraw your consent at any time where processing is based on consent.

Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

To exercise any of these rights, contact us at:

info@bluss.be

We may request additional information to verify your identity before processing your request.

These rights and the possibility to withdraw consent are part of the information businesses are expected to provide under the GDPR.

9. RIGHT TO LODGE A COMPLAINT

If you believe that your personal data has been processed unlawfully, you have the right to lodge a complaint with the competent data protection authority.

In Belgium, this is the:

Belgian Data Protection Authority
Gegevensbeschermingsautoriteit / Autorité de protection des données

You may also contact us first at info@bluss.be so that we can try to address your concern.

10. DATA SECURITY

We take appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no method of electronic transmission or storage is completely secure, and absolute security cannot be guaranteed.

11. CHILDREN'S PRIVACY

Our website and products are not intentionally directed at children for the purpose of collecting personal data.

If we become aware that personal data has been collected in violation of applicable law, we will take appropriate steps to delete or otherwise handle that information as required.

12. THIRD-PARTY WEBSITES

Our website may contain links to websites or services operated by third parties.

BLUSS is not responsible for the privacy practices of external websites. We recommend reviewing the privacy policy of any third-party website you visit.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to:

• our business practices;
• the services and technologies we use;
• legal or regulatory requirements.

The most recent version will always be published on this page together with the date of the latest update.

14. CONTACT

If you have any questions about this Privacy Policy, the personal data we process or your privacy rights, please contact:

BLUSS
Legal business name: Rongé, Wim
Business number / VAT number: BE 0665.825.404
Registered/business address: Bosstraat 77, 2500 Lier, Belgium
Email: info@bluss.be
Website: www.bluss.be

Last updated: 11 September 2026